If you’re interested in enterpreneurship, software business, or especially the “Micro-ISV” world, this is for you:
I’ve teamed up with my friend John, an experienced marketing executive, to create a new website/blog about the software business, especially the marketing aspect that us geeks tend to misunderstand.
Check it out at http://www.howtomarketsoftware.com.
Here are a few of the topics we’ve covered so far:
- Where should “marketing” fit in the software development cycle?
- What’s the difference between advertising and marketing?
- How do you know if your business idea is a good one?
- And more…
Could you use a little more time in the day? Castalia adds dozens of time-saving tools to the Delphi IDE.